What is the primary goal of data loss prevention (DLP)?

The primary goal of data loss prevention (DLP) is to prevent sensitive data from being lost or misused. DLP solutions are designed to detect and control the movement of sensitive information across networks and endpoints, ensuring that this data is not accessed or shared inappropriately. This can include preventing unauthorized access, identifying sensitive data such as personal identifying information (PII) or intellectual property, and enforcing compliance with regulatory requirements.

DLP typically employs a range of technologies and processes, including monitoring of data in transit and at rest, policy enforcement, and automated responses to potential data breaches. The focus on protecting sensitive data from unauthorized access or accidental exposure is essential in maintaining confidentiality, integrity, and compliance with various data protection laws and standards.

While improving network performance, encrypting data transfers, and backing up data regularly are important aspects of an overall data protection strategy, they do not specifically address the critical function of preventing the loss or misuse of sensitive information that DLP aims to achieve. Therefore, the emphasis on safeguarding sensitive data makes this option the correct choice.